Privacy policy
SDM Perfumes (operated by Berbers Ltd, UK Company No. SC802683) Trading Address: 6 Nicolson Square, Edinburgh, EH8 9BH, United Kingdom
Last updated: 20 May 2026
This Privacy Policy explains how SDM Perfumes collects, uses, stores, and protects your personal information when you visit sdmperfumes.co.uk or shop with us in person at our Edinburgh store.
This policy is written in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are (Data Controller)
The data controller responsible for your personal information is:
- Legal Entity: Berbers Ltd (Company Number: SC802683)
- Trading As: SDM Perfumes
- Registered Office: 2/2 Guardianswood Maryfield, Edinburgh, EH12 6PG, United Kingdom
- Trading Address: 6 Nicolson Square, Edinburgh, EH8 9BH, United Kingdom
- Data Compliance Contact: contact@sdmperfumes.co.uk
2. Information We Collect
We collect information necessary to process your orders, provide customer service, and deliver your fragrances.
Information you provide directly:
- Full name
- Billing and delivery address
- Email address and phone number
- Order history
- Communications with our customer support team
Information collected automatically:
- IP address and approximate geographical location
- Browser type, version, and device information
- Pages visited, time spent on site, and referral sources
- Cookie data (see Section 9)
Information we do not collect:
- We do not store or have access to full credit or debit card numbers on our servers.
- We do not collect sensitive personal data such as ethnicity, religious beliefs, or health information.
3. Legal Basis for Processing Your Information
Your data is processed under the following legal bases defined by the UK GDPR:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your order | Contractual Necessity |
| Sending order confirmations, dispatch updates, and tracking links | Contractual Necessity |
| Providing customer support | Contractual Necessity / Legitimate Interest |
| Sending marketing newsletters and new product announcements | Opt-In Consent |
| Improving website performance and user experience | Legitimate Interest |
| Preventing fraudulent transactions | Legitimate Interest |
| Complying with UK tax, accounting, and legal obligations | Legal Obligation |
4. Marketing Communications
We will only send you marketing emails if you have opted in via our checkout checkbox or newsletter signup form. You can unsubscribe at any time by:
- Clicking the "unsubscribe" link at the bottom of any marketing email, or
- Emailing contact@sdmperfumes.co.uk with the subject line "Unsubscribe".
Unsubscribing from marketing does not affect transactional emails (such as order confirmations, dispatch notices, or refund updates), which are required to fulfil your purchase contract.
5. Payment Checkout Security
All transactions on sdmperfumes.co.uk are processed through a secure checkout environment:
- Payment pages use 256-bit SSL encryption.
- Card processing is handled by Shopify Payments, which is PCI DSS Level 1 compliant.
- Full card numbers are encrypted, are not stored on our servers, and are not visible to our staff.
- We also accept PayPal, Apple Pay, and Google Pay, each maintaining their own equivalent security standards.
6. Third-Party Data Processors
We do not sell, rent, or trade your personal data. We share data only with service partners required to operate our business:
| Service Partner | Purpose | Location |
|---|---|---|
| Shopify Inc. | E-commerce platform and hosting | Canada / EU |
| Shopify Payments | Card payment processing | EU / UK |
| Royal Mail | Order delivery and tracking | United Kingdom |
| Google Analytics | Website usage and performance data | EU / US |
| Google Merchant Center / Google Ads | Product listings and advertising | EU / US |
| Klaviyo / Mailchimp | Email dispatch (only with opt-in) | EU / US |
All third-party partners operate under data-protection agreements aligned with UK GDPR.
7. International Data Transfers
Where partners (such as Google or Shopify) process data outside the United Kingdom or European Economic Area (EEA), your information is protected by:
- UK adequacy decisions for approved destination countries
- Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office (ICO)
8. Data Retention
We retain your personal data only for as long as required by UK law or operational necessity:
- Order and transaction records: 6 years (UK tax and accounting law)
- Customer account data: Until you request deletion, or after 3 years of inactivity
- Customer support records: 2 years following resolution
- Marketing data: Removed upon unsubscribe request
- Website analytics: 26 months (Google Analytics standard retention)
9. Cookies
We use cookies to operate the website, remember items in your basket, and analyse site usage. For details on how to manage or block cookies, see our separate Cookie Policy.
10. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data, free of charge:
- Right of access — request a copy of the data we hold about you
- Right to rectification — correct inaccurate or outdated information
- Right to erasure — request deletion of your data (subject to legal retention obligations)
- Right to restrict processing — limit how we process your records
- Right to object — object to processing for marketing or profiling
- Right to withdraw consent — withdraw your opt-in for email marketing at any time
To submit a request, email contact@sdmperfumes.co.uk with the subject line "Data Request". We will respond within 30 calendar days, as required by UK GDPR.
11. Data Security Measures
To protect your data, we implement the following:
- 256-bit SSL encryption across the website
- Restricted internal access to authorised staff only
- Secure password protection and authentication on all administrative portals
- Regular security reviews and software updates
In the event of a data breach affecting your information, we will notify affected users and the Information Commissioner's Office (ICO) within 72 hours, as required by law.
12. Children's Privacy
Our website and products are intended for customers aged 18 and over. We do not knowingly collect data from minors under 18. If you believe a minor has submitted personal information to our store, contact us at contact@sdmperfumes.co.uk and we will delete it immediately.
13. Policy Amendments
We may update this Privacy Policy from time to time to reflect changes in UK law or our services. The "Last updated" date at the top of this document will always show the most recent version.
14. Complaints and Regulatory Authority
If you have a concern about how we handle your data, please first contact us at contact@sdmperfumes.co.uk so we can resolve the issue.
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner's Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF Helpline: 0303 123 1113 Website: ico.org.uk
15. Contact Information
For all privacy, data access, or compliance enquiries:
- Legal Entity: Berbers Ltd (Company No. SC802683)
- Trading As: SDM Perfumes
- Website: sdmperfumes.co.uk
- Trading Address: 6 Nicolson Square, Edinburgh, EH8 9BH, United Kingdom
- Customer Support Email: contact@sdmperfumes.co.uk
- Customer Support Phone: +44 131 281 0380
-
Hours: Daily from 11:00 AM
By using sdmperfumes.co.uk or shopping at our Edinburgh store, you acknowledge that you have read and understood this Privacy Policy.